Specialising in Trend Forecasting, my final outcome presents a 2022 Trend Compendium that highlights three rising macro trends for Generation Z. Each macro trend is divided into micro themes and explores cultural influences of Generation Z issues, science and technology, art, film, fashion, beauty and popular culture. The publication guides creatives by providing reliable and informative material and aims to enhance the creativity of future designers, buyers, visual merchandisers, content makers and anyone wanting an insight into the future forecast of 2022.
