Morgan McKay / Fashion Communication with Business Studies BA(Hons)

Sakura, a war cry.

A visual inquest into the parallels between Western and Japanese associations of the Cherry.

Sakura unearths this friction in the dualism, where East meets West – how these constructed, idealised narratives subjugate women into obtainable, consumable foods.

Sophisticated marketing techniques, persuaded confusion aids the subtle micro aggressions embedded into beauty images.

Cherries have become, in both cultures a form of sugar-coated oppression used to talk about the sins of the flesh, to persuade people to obey and devote themselves to their narratives, to their so called destinies.

Drop dead, gorgeous.


Photo of cherry


illustration of 2 women


Close up photo of face


Distorted photo of faces


Photo of hand