My work is a focus on creative promotion, for Ruby Moon, Family Store and Magazine Brighton. Exploring brand identity within all three businesses, the final outcomes were steering away from digital, more common advertising. For Ruby Moon, I created Love From x, a lookbook exploring the empowerement of young women. For Magazine Brighton, I created a promotional review magazine focusing on highlighting their products. For Family Store, I planned a photobooth event encompassing the fun and creativity within their brand.
The platform for promotion and advertising is extensive and allows for creative ideas to be executed in order to display the brand’s core values as well as incorporating all creative mediums. The full promotional pack for each business, as well as an online version of the Look Book and Magazine is available to view on my website and Instagram.
