The Mimoto zine is a contemporary zine series which explores the zeitgeist and identity of individuals in society by curating their emotions, feelings and experiences. Each individual zine explores its own subject through short visually lead narratives linking to the online social media. The zine’s focus solely on their own respective topic while being under the umbrella of formation of identity, allowing for more open communication within the public domain about subjects surrounding social, cultural or prejudicial issues within contemporary society. Through visual narratives the zine hopes to confront the issues while taking a more whimsical stance using colour and layout to somewhat soften the harsh subject matter and make it more digestible to the reader. Mimoto moves away from the classical societal systems trying to categorise and stereotype people of different identities and beliefs and raise awareness by showcasing them in a new light.