This project is heavily linked to branding design and advertisement, which includes graphic design and creating a brand identity. In this project I have created a clothing brand based around the theme of the early 1990s and rise of hip hop culture. I have designed a brand called, obscene. This brand is heavily linked to street culture and the hip hop scene of the early 90s. Here I have made a series of T shirt designs and gifs as well as a short advertisement promo video for this brand.