For the past 3 years I have been developing my personal voice in design and finding my style. This project is a fitting conclusion to my time at university as I feel it truly represents my capabilities, personal brand and demonstrates the field of design I plan to pursue.
My research over the last year has been on the role of graphic design in the music industry. I have previously completed projects with outcomes such as cover art, posters and a music video animation.
For my final major project I wanted to explore the music festivals by creating a whole new brand identity for a fictional festival. This final project is my largest single body of work that I feel concludes the variety of projects covering the breadth of design in the music industry.