Art Direction and Visual Promotion/Communication
Ready Set Go. ‘우울한 봄’
For my final major project I decided to create a K-pop group debut.
I selected three models who would pose as the members of the group.
I did three photo shoots one for each member of the group.
The album has four versions, one for each member, plus one deluxe edition featuring all members.
The reason behind K-pop albums having many versions is for boosting sales as fans feel the need to buy every version for their collection.
I created a social media campaign, Instagram, YouTube and a website for the idea of this campaign, all of which you can find through my Instagram handle.
